The 1 Percent Club is set to establish strategic marketing partnerships with both local small businesses and national for-profit businesses to enhance its visibility as a pivotal organization in expanding the U.S. affordable rental inventory. These collaborations are designed to amplify awareness and support for The 1 Percent Club's initiatives, engaging a broad spectrum of the business community from family-owned enterprises to large public companies. By aligning with The 1 Percent Club, businesses not only participate in a noble cause but also connect their brand with social responsibility, enhancing their public image and appeal to consumers who value corporate citizenship.

These marketing partnerships are crucial for generating the necessary funding to finance the acquisition of hundreds of millions of dollars' worth of multifamily properties annually. By contributing to this cause, businesses play a significant role in reducing the financial strain on local communities exacerbated by the current homelessness crisis. Their involvement ensures a direct impact, helping to alleviate housing insecurity and fostering stronger, healthier communities. This collaboration benefits everyone involved, from business owners to shareholders, by not only contributing to a humanitarian effort but also by potentially enhancing customer loyalty and corporate reputation through their association with such impactful work.